FACULTY
MEET OUR FACULTY
DR. KRITI SWARUP
Professor
Email Id
kriti.swarup@jssuninoida.edu.inEducation
- Ph.D, MA (Economics)
- PGDM (Marketing)
- B.Sc.
Research
ORC iDTeaching
- Dr. Swraup teaches a diverse portfolio of marketing courses, including AI in Marketing, Consumer Behavior, Integrated Marketing Communications, Marketing of Services, Digital Marketing, and Retail Management and Entrepreneurship. Her teaching approach emphasizes experiential and case-based learning.
Awards & Recognition
- She has been recognized for her teaching and academic contribution through multiple Best Faculty and Best Trainer awards.
Research
- With research interests spanning consumer behavior, digital environments, and emerging socio-cultural dynamics influencing marketplace interactions. Her work engages with contemporary themes such as identity, authenticity, and technology-enabled decision-making. She has contributed to reputed academic journals. In addition to journal publications, she has also authored teaching case studies published with prestigious platforms like Ivey Publishing and Harvard Business Publishing.